Validating the market is or should be at the cornerstone of any product launch will it be for local or global markets.
At Hashi Consulting, we believe that research and preparation are paramount. We also believe that analyzing a new market goes far beyond just cracking the numbers.
Careful planning and rigorous market studies are key to avoid painful and often costly disappointments.
Especially when targeting foreign consumers, it is critical to test, adapt and fine-tune the offer. Understanding your customers is, in our opinion, the only way to successfully address a new market. This is especially true in Japan and in Asia.
Our core philosophy is THINK GLOBAL, ACT LOCAL! The first step is to conduct a free Market Readiness Test (M.R.T) that will provide you with a first snapshot of the potential of your product or service.