Market analysis and Business Planning
Without a careful market analysis and business plan, success is just wishful thinking. At Hashi Consulting, we conduct quantitative and qualitative studies to ensure you have a thorough understanding of the environment and an actionable Business Plan to guide you. Japan is a mature market, and management consulting can only best achieved once the environment has been rigorously analyzed and understood. Will it be to know more about your competitors, market potential, or regulations, we will provide you with unique insights. We specialize in innovation and healthcare and have the know-how and expertise on how to best understand the complex Japanese business environment. We helped numerous clients in Healthcare, Life-Sciences, Medical devices, Retails, and the Public Sector find new paths on how to grow their business and address a new market.
Analyzing the Japanese market and defining a sound Business Plan is especially critical as Japan is a mature market with its own set of rules. Competition can be fierce in Japan. It is essential to have a clear view of the market landscape and to define a sound value proposition that will differentiate you from the competition. When deciding to enter Japan, localization is critical. Copy-Pasting doest not work. Adapting is crucial, and establishing a clear plan supported by sufficient investments is the way to go.
For foreign companies, understanding Japanese companies, consumers’ tastes, and products can also be very valuable for innovating and reinforcing their position in their domestic market. Japanese Customers are known to be highly selective. Japan is the perfect market to test a new product or service.
“By failing to prepare, you are preparing to fail”
Understanding Japan is critical
With more than 126 million people and a per capita GDP of about USD 38,500 in PPP in 2017, the Japanese market should not be neglected. With careful planning and analyses, Japan can be extremely rewarding. Japanese consumers:
- Like novelty
- Have high-Quality standards
- Have high Service expectations
- Consider shopping as a leisure
- Are relatively price-sensitive
Don't be one of them
The Japanese market is different. It needs careful planning and preparation to be successful. Carrefour, Ikea, Wendy’s, Vodafone all failed when they try to enter Japan the Western way. That is why a local business consulting company is critical. At Hashi Consulting, we do not offer you a copy-paste strategy; we help you understand the Japanese needs and ways. There is no “one strategy suits all” formula, we adapt to your needs and aims at providing you with the best advice that will ultimately save you tons of money.
We are here to help you
- Analyse the market potential
- Identify the competitors
- Understand the regulations
- Plan for success
- Develop a winning Business Plan
- Save time and money